Client Situation: A California-based ENT Medical Center expanded services to include COVID-19 testing for insured and uninsured patients, facing operational challenges like appointment scheduling backlog, delayed test result dissemination, patient inquiries management, HRSA billing, and efficient payment processing.
Overall Market Situation: Healthcare industry shifts include heightened privacy regulations, demanding meticulous data handling. Patient preferences lean towards subscription-based healthcare, urging facilities to adjust service delivery models.
Business Functioning: Despite proactive pandemic response, the ENT Medical Center struggled with COVID-19 test demand surge, leading to appointment scheduling bottlenecks, operational hurdles, and delayed patient care.